ZNM Realty - Diana, OscarLinks:
http://www.princetonreview.com/Careers.aspx?cid=135http://www.bls.gov/oco/ocos120.htmhttp://www.ehow.com/facts_5300945_real-estate-agent-vs-broker.htmlSituation being analysed: ZNM Zaro N Marrero Real estate ___________________________________________________
This SWOT example is for a new business opportunity. Many criteria can apply to more than one quadrant. Identify criteria appropriate to your own SWOT situation.criteria examplesAdvantages of proposition?
Capabilities?
Competitive advantages?
USP's (unique selling points)?
Resources, Assets, People?
Experience, knowledge, data?
Financial reserves, likely returns?
Marketing - reach, distribution, awareness?
Innovative aspects?
Location and geographical?
Price, value, quality?
Accreditations, qualifications, certifications?
Processes, systems, IT, communications?
Cultural, attitudinal, behavioural?
Management cover, succession?
Philosophy and values?
Strengths-More advance technology and better houses do to the observations
-Internet use to sell houses
-Know local market
-Offer superior costumer service
Computerized Information systems
-Hire Certified technicians,
- Pay sales based on commission
Weaknesses-We just started as a small company with no experience
-Relative small
-No name recognition
-Have no advantages in management, Marketing, and finance – higher costs due to lack of economies of scale.
criteria examplesDisadvantages of proposition?
Gaps in capabilities?
Lack of competitive strength?
Reputation, presence and reach?
Financials?
Own known vulnerabilities?
Timescales, deadlines and pressures?
Cashflow, start-up cash-drain?
Continuity, supply chain robustness?
Effects on core activities, distraction?
Reliability of data, plan predictability?
Morale, commitment, leadership?
Accreditations, etc?
Processes and systems, etc?
Management cover, succession?
criteria examplesMarket developments?
Competitors' vulnerabilities?
Industry or lifestyle trends?
Technology development and innovation?
Global influences?
New markets, vertical, horizontal?
Niche target markets?
Geographical, export, import?
New USP's?
Tactics: eg, surprise, major contracts?
Business and product development?
Information and research?
Partnerships, agencies, distribution?
Volumes, production, economies?
Seasonal, weather, fashion influences?
Opportunities-Better house observation
Advertise on billboards, TV local markets.
-Like the Internet to advertise
-Service to maintenance.
-Cash for clunkers-government incentives for selling houses.
Threats-Other big companies
-Financial problems
-No recognition
- No territory
-At the mercy of interest rates
-Private sellers on EBAY, Craigslist, and other Internet websites
criteria examplesPolitical effects?
Legislative effects?
Environmental effects?
IT developments?
Competitor intentions - various?
Market demand?
New technologies, services, ideas?
Vital contracts and partners?
Sustaining internal capabilities?
Obstacles faced?
Insurmountable weaknesses?
Loss of key staff?
Sustainable financial backing?
Economy - home, abroad?
Seasonality, weather effects?
HOOVERShttp://www.hoovers.com/residential-real-estate-brokerage-and-management/--ID__400--/free-ind-fr-profile-basic.xhtml http://www.hoovers.com/commercial-real-estate-brokerage-and-management/--ID__340--/free-ind-fr-profile-basic.xhtml 1 Century21
web: www.century21.com
URL:http://www.century21.com/
2 West Village Real estate
web: www.prudentialelliman.com/manhattan
URL:http://www.prudentialelliman.com/
3 Coldwell Banker(Residental Brokeage)
web: www.coldwellbankermoves.com
URL:http://www.coldwellbankermoves.com/real_estate/new_york/new_york.htm?WT.mc_ID=371110020104380&WT.srch=1
4 Corcoran(live who you are)
web: www.corcoran.com
URL:http://www.corcoran.com/
5 Halstead Property
web: www.halstead.com
URL:http://www.halstead.com/